- by Eliza Fairweather
- on 25 Oct, 2025
When designing courses for adults, Learning styles is a concept that categorizes the way individuals prefer to receive and process information. The most widely cited framework identifies four distinct styles: visual, auditory, reading/writing, and kinesthetic. Understanding these preferences helps educators match content delivery to how learners naturally absorb material, boosting retention and engagement.
Why learning styles matter in adult education
Adults bring years of work experience, personal habits, and cognitive shortcuts into the classroom. When instruction aligns with a learner’s preferred mode, the brain spends less energy on decoding the message and more on applying it. In a 2023 survey of 2,800 Australian professionals, 68% reported higher confidence after receiving training that matched their stated learning preference.
Beyond confidence, aligned instruction can shorten the time needed to master a skill. A study by the University of South Australia found that participants who used style‑aligned study techniques completed a certification module 15% faster than those who used a one‑size‑fits‑all approach.
The four classic learning styles
Although many models exist, the four‑style framework remains the most practical for everyday teaching. Below each style is broken down into typical traits, effective study methods, and real‑world examples.
Visual
- Key trait: Learns best through images, diagrams, charts, and spatial organization.
- Effective techniques: Mind‑maps, infographics, colour‑coded notes, video tutorials.
- Example: A project manager who sketches a Gantt chart to visualize project timelines.
Auditory
- Key trait: Retains information by listening to spoken words, discussions, or music.
- Effective techniques: Podcasts, group debates, reading aloud, voice‑recorded lectures.
- Example: A sales trainer who memorizes scripts by listening to them repeatedly.
Reading/Writing
- Key trait: Prefers text‑based input and output - lists, definitions, essays.
- Effective techniques: Detailed handouts, bullet‑point summaries, journaling, annotating PDFs.
- Example: A compliance officer who reviews policy manuals line‑by‑line.
Kinesthetic
- Key trait: Learns through movement, touch, and hands‑on practice.
- Effective techniques: Simulations, role‑plays, lab work, building prototypes.
- Example: A chef who perfects a dish by repeatedly adjusting seasoning while cooking.
Introducing the VARK model
In 1999, VARK model was introduced to bundle the four styles into a single questionnaire. The acronym stands for Visual, Auditory, Reading/Writing, and Kinesthetic. Today, dozens of online quizzes let adult learners discover their dominant style in under five minutes.
How to identify your dominant style
- Take a short VARK questionnaire (many are free on education‑focused websites).
- Review the score breakdown - the highest number points to your primary preference.
- Reflect on past learning successes: Did you remember a concept better after watching a video, hearing a lecture, writing notes, or doing a hands‑on task?
- Experiment with at least two alternative techniques for a week. Notice which method feels more natural and yields better results.
Most adults exhibit a blend of styles, often with a clear preference and a secondary mode that supports complex tasks.
Applying the styles in adult education programs
Designing a course that respects all four styles doesn’t mean creating separate tracks for each learner. Instead, embed a mix of media and activities within each module.
| Style | Instructional Tool | Activity Example |
|---|---|---|
| Visual | Infographic, flowchart | Design a visual process map for a business workflow. |
| Auditory | Podcast, live discussion | Host a round‑table debate on industry trends. |
| Reading/Writing | Study guide, worksheet | Write a reflective essay on a case study. |
| Kinesthetic | Simulation, role‑play | Run a mock negotiation scenario with peers. |
By rotating tools every 20‑30 minutes, you keep the energy high and give each learner a chance to engage with their preferred mode.
Common criticisms and a balanced approach
Researchers such as Pashler et al. (2020) argue that the evidence for learning‑style‑specific instruction improving outcomes is weak. They suggest that the learning styles label can become a shortcut that prevents educators from focusing on proven methods like spaced repetition and retrieval practice.
A pragmatic middle ground is to treat style information as a guide, not a rule. Use it to diversify delivery, but still apply universal strategies that benefit all learners - clear objectives, active recall, and frequent feedback.
Quick takeaways
- Four classic styles: visual, auditory, reading/writing, kinesthetic.
- The VARK questionnaire offers a fast snapshot of your dominant preference.
- Blend media in every lesson to cater to all styles while retaining evidence‑based techniques.
- Survey your class, let learners test different methods, and adjust based on performance data.
- Remember: style awareness enhances engagement, but solid instructional design drives mastery.
Frequently Asked Questions
Can a learner have more than one dominant style?
Yes. Many adults score high on two or three categories. In those cases, the secondary style can be used to reinforce the primary one-for example, pairing a visual diagram with an auditory explanation.
Is the VARK questionnaire reliable?
The VARK tool provides a useful self‑assessment, but it should be complemented with observation of real‑world performance. Scores can shift as learners develop new strategies.
How often should I reassess my learning style?
Every six to twelve months, or whenever you start a markedly different type of training (e.g., moving from technical to leadership development).
Do learning styles apply to online courses?
Absolutely. Digital platforms make it easy to embed videos, podcasts, interactive simulations, and downloadable PDFs-all within a single module.
What’s the biggest mistake educators make with learning styles?
Treating the label as a rigid rule and delivering solely one type of material. That limits exposure and can prevent learners from building weaker‑area skills.